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Launching the Imagination
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Launching the Imagination treats design as both a verb and a noun―as both a process and a product. Design is deliberate―a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more:Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible.Colorful. In addition to full-color throughout the book, the writing is livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact.Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.Contemporary. Over half of the visual examples now represent artworks completed since 1970, and over 120 of the artworks now date from 2000 to the present.Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.82 new images have been added, representing major artists and designers including Janet Echelman, Kendall Buster, Lilian Garcia-Roig, Michael Mazur, Matthew Ritchie, Sarah Sze, Mark Tansey, Niklaus Troxler, Leo Villareal, Richard Wilson, and Yayoi Kausama.
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Product details
Paperback: 400 pages
Publisher: McGraw-Hill Education; 5 edition (April 11, 2014)
Language: English
ISBN-10: 0073379301
ISBN-13: 978-0073379302
Product Dimensions:
8.5 x 0.7 x 10.7 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
109 customer reviews
Amazon Best Sellers Rank:
#221,259 in Books (See Top 100 in Books)
A couple years ago, I also bought Launching the Imagination: A Guide to Two-dimensional Design (by the same author), for a design class. I found the book informative as well as visually interesting, and A Comprehensive Guide to Basic Design is no different. It includes the same content found in A Guide to 2-D Design, but covers 3-D and 4-D design too (hence, comprehensive). The supplemental art pieces they used in the book were both diverse and intriguing. It helped me think more about basic concepts and how to use them in my art and designs.
I rented this book for a sculpture class. I've read many design books, and this one is very high quality. I understand why my professor chose it. Very thorough, lots of photos and illustrations, but what I liked most was the very detailed explanation of this author's rules of design. Excellent. My prof is excellent, too, with a great reputation all over the U.S. for his unusual sculptures, and he knows what he's talking about. I rented this book from Amazon; the first textbook I've ever rented. It worked out very well.
This book is great! I am very happy with this book. One of the best parts of this book is that it is part two and three of a larger book ONLY. It is a bit confusing because it starts on chapter 5, so that if you only want to focus on the 3D elements you can. There is a 2D version as well, or you can get the whole book together. But the split also helps to reduce to price of the book a bit. However, I love that I can just focus on the 3D elements.
...which was horribly dry and frequently came across as condescending. This, on the other hand, is a good design book that explains the concepts well with a good voice, neither stuck-up nor stupefied. Concepts that most people are probably already familiar with don't seem to drone on, but they are defined well enough for anyone who needs a reminder or isn't familiar with them to understand. I see why my instructor chose this book, and plan on reading the entire book, not just the assigned portions, because the artist interviews look interesting.
I bought this for a basic design class in college as a beginner with no art experience or knowledge. The explanations, descriptions, and examples in this book do a fantastic job of conveying information without assuming prior knowledge about art. I still consider myself a beginning art student after just a one-semester design course, so I don't know just how advanced this book is, but I would definitely recommend it to anyone looking to learn the fundamentals of design.
This, coupled with my 2-D college course, were an excellent pairing. I find the book very helpful with an ample amount of artistic plates to reference. Easy to read and worthy of keeping post course (it will be in my art book library for as long as it will stay in one piece).4 star rating due to I would have liked even more picture examples of the elements and principles of design. It can get costly to put those color pictures in a book, but still more would have been great reference. Despite that, do not think this book is lacking in content.
Exactly as described, fast shipment! Thank you
The book itself is fine.I ordered it for my arts class. The only issue is that the pictures and images on this ebook are terrible. Most of them are blurred. It is very dificult to see the details on the images. I was expecting quality pictures that matched the printed version. I'm dissapointed at this ebook.
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