Download PDF Sales Forecasting: A Practical Guide By Mark Blessington
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Sales Forecasting: A Practical Guide By Mark Blessington
Download PDF Sales Forecasting: A Practical Guide By Mark Blessington
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- Sales Rank: #1787068 in Books
- Published on: 2015-10-10
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .65" w x 7.00" l, 1.11 pounds
- Binding: Paperback
- 288 pages
From the Author
Despite the ubiquity of sales forecasting throughout the business world, there is a shocking lack of sophistication on the subject. The problem is compounded by the fact that human beings are inherently poor forecasters. They are often tempted to let their emotions distort their predictions of the future. The best salve is to learn the fundamentals of sales forecasting. Rather than focus on forecasting methods, as do most authors, Sales Forecasting starts with error measurement. Rather than list numerous alternatives for measuring error or generating forecasts, this author takes definitive stands and makes clear recommendations based on extensive research. The author is passionate about upgrading the analytical foundation of sales and marketing management. Too often these disciplines use overly simplistic sales forecasting techniques. In the author's view, every sales and marketing manager should be familiar with the basics taught in Part 1 of Sales Forecasting.
About the Author
Mark Blessington is a management consultant with over 30 years of experience the the field of sales and marketing. He has published several books and numerous articles. His previous book was: "Sales Quotas: An Analytical Approach to Quota Setting."
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